Carpe diem Jinhua 100 (Jiangbei) Store was opened on August 29, 2009. The day was attended by representatives of Jinhua City Government and senior officials of Jinhua 100.

This originated from the European fashion brand. The Carpe diem brand was born in the 20th century on the Adriatic Sea next to Venice, Italy. After being influenced by fashion and years, it has gained a high reputation in Europe. Products are popular with European fashion women. More than 200 stores are located in the southern part of Europe, and sales are growing at an annual rate of 15%-20%.