-RDK Weekend Surprise Weekend Surprise Series Music Performance Report

On the afternoon of May 14, 2010, Robe Di Kappa brand, together with famous event planner/musician DJ Zhang Youxi, and Danish jazz singer Cathrine Legardh and her four-member band, unveiled the annual RDK "Weekend Surprise" weekend surprise The prelude to a series of music performances. The event began in a rainy drizzle with a beautiful female figure singer with a beautiful and picturesque face, bringing a fresh and elegant Nordic style to the guests present. At the event, nearly 100 fashion media, fashion bloggers and audiences attracted by the SNS network platform, radio programs, and brand shops gathered to enjoy the music gifts brought by RDK and artists.

Wang Ling, brand manager of Robe Di Kappa, mentioned that the event was the beginning of a series of innovative art activities promoted by the brand in the Chinese mainland market in 2010. For most domestic consumers, Robe Di Kappa is still a strange name. We hope to interact with them in a way that consumers are familiar with and love. Choosing to wait will be a reflection of his influence in the brand's target population. This weekend’s surprise music performance will be a monthly series of thematic activities. In addition, the venue will still select Robe Di Kappa brand retail stores in China. We hope to convert a traditional concept of retail space into a more interactive platform and engage in long-term dialogue with consumers. The platform. Not only in terms of live performance, in the near future, we will also work with Zhang Youyi on a Robe Di Kappa featured CD album, hoping to use music as a link between the brand and the consumer. The famous musician Zhang Youpei, as the planner of the event, emphasized that the significance of the activity is not only to share good music, but also an absolutely fresh brand experience. He said that "the fusion of business and art is in the Robe di Kappa brand. It was redefined as a new form of expression. They not only provided the artist with a brand new performance space, but also integrated the brand culture into the activity itself. This feeling makes us cooperate very happily."