Masquerade is gaining popularity among young people and the clothing rental market is very large. After being invited to participate in the ballroom dance party, CFP plans to abandon Huang Yan, who could not afford to rent or rent clothes, and simply opened up a prom dress rental shop. More than a year after opening her business, her rental store had a monthly income of 10,000 yuan. Today, more and more young people and white-collar workers are beginning to follow the example of Europe and the United States and are keen to host and participate in various forms of dance. Especially when Christmas is approaching, organizing and participating in masquerades is the hottest choice for fashionistas. As the year is approaching, some large-scale joint ventures and foreign-funded enterprises have begun preparations for various forms of evening parties. Masquerade is also an option. Huang Xing said that at present, there is still a lot of space in Chongqing to open masquerade apparel rental stores.

Dress party found opportunities Opportunities: Before Christmas last year, Huang Xing, who had returned from studying in the UK, received a phone call from her classmate and invited her to attend a Christmas party. At the party, everyone must wear uniforms from different industries. Such as naval uniforms, air force uniforms, flight attendants, doctors, etc. This theme clothing party is commonplace abroad, but Huang Xing, who just returned to Chongqing, was guilty of guilt. Because she does not have ready-made clothing.

So Huang Xing began to look for this kind of clothing. However, she searched the Chaotianmen clothing wholesale market and the Liberation Monument shopping district. He simply did not find a suitable suit. There are uniforms sold in the Chaotianmen market, but not outdated business wear, that is, to see the quality of goods is very poor spread, simply can not meet the requirements of the ball. In desperation, Huang Xing only borrowed a uniform from the flight attendants' friends to attend the party.

At the party, she confided to her friend about her own experience, only to have caused everyone's sympathy. Many of the friends who attended the party had the experience that they could not buy or rent party costumes. Huang Xing realized that this may be an opportunity.

Investing 30,000 yuan to open the store In the next period of time, Huang Xing learned through multiple parties and found that costume rental for masquerade was still blank in the Chongqing market. In Beijing, Shanghai and other places, costume rental for masquerade has become quite popular, and a complete industrial chain has been formed for the production, wholesale, and leasing of special garments. Each suit, according to the different materials need to pay 300 yuan to 2,000 yuan in the cost, but most of the clothing prices are concentrated in the 200 yuan to 500 yuan, each less than a thousand dollars. Only evening dresses are slightly expensive, each set at around 2,000 yuan.

Careful calculations, as long as the initial investment of 30,000 yuan, you can almost complete the installation of all types of clothing, open the door business. After making up his mind, Huang Xing began to prepare, and a masquerade costume rental shop opened soon.

In the past year, her rental shop has formed costumes, evening dresses, and stage in accordance with the different masquerade styles of the most popular “uniform party”, “hiba party”, “delicious party” and “ghost party” in the Chongqing market. , military uniforms, professional uniforms, cartoon clothing, armor and other series.

The monthly income of tens of thousands of market "is currently at the peak of the masquerade, and now want to rent clothes must pay 100 to 200 yuan deposit three days in advance in order to ensure on time rental." Huang Xing admitted that Chongqing's special clothing rental market Has gradually matured, but the market space is still large, especially costume rental costumes, one or two stores can no longer meet market demand. Her store has been in saturation for the past six months.

What is the benefit of a masquerade costume rental? Huang Xing calculated a sum of money, the purchase cost of a spring and summer outfit was less than 300 yuan, and the rental price was 50-80 yuan/day, and renting out 4 to 5 times would recover the cost. The purchase cost of autumn and winter clothes is set between 800 and 2,000 yuan, and the rental price is between 100 and 200 yuan/day, and the cost can be recovered by renting about 10 times. The monthly income of Huangxing's shop has reached tens of thousands.

Use of forums to promote the low cost of apricot reminder, to open a masquerade costume rental shop, in order to make money, promotion is very important. Her successful experience is the low-cost promotion through the city forums in major portals. The people on these forums are basically young people and are more likely to accept such novel activities as masquerade.

Second, we must also pay attention to the risks of renting clothes. We must collect deposits from customers. According to the market price, the general clothing deposit is 300 yuan/set, while the evening dress deposit is 800 yuan/set.

Reporter Jiang Tao intern Feng Bo