China, Shanghai (June 23, 2017) Today, the world-renowned sports brand Puma launched the "Netfit Day Theme Store" at the Shanghai Xingye Taikoo Hui flagship store, bringing revolutionary running shoes to the runners that subvert the traditional straping method. - Puma Ignite Netfit. Puma Asia brand image spokesperson, international supermodel Liu Wen, Puma Greater China general manager Philippe Bocquillon also came to the scene, together with the guests witnessed a new era of running shoes custom era. From June 25th to July 2nd, the “Netfit System Startup Experience Hall”, which was established in Taikoo Hui Plaza, will invite more consumers to experience the ultimate running experience brought by the customized strap system.

Liu Wen and Philippe Bocquillon launched a running shoe art installation jointly produced by young artists and Puma. They showcase the innovative highlights of Ignite Netfit's new products, and show Netfit's flexibility, creativity and adaptability to the audience. After lighting up her exclusive strapping method on the device, “I don’t forget my heart”, I shared the story behind this design with you: the beating ECG pattern combines heart shape and rhythm, expressing your own heart Life attitude. Liu Wen said: "I like to obey my heart and find the rhythm that suits me. Exercise is a good way for me to balance my life and work. Ignite Netfit this shoes, in addition to let me exercise, let me play myself. Style and inspirational space."

On the day of the release, senior runners and track and field athletes shared their try-on experience with the guests and showed their own way of banding, passing Ignite Netfit's subversive performance to more runners.

At the launching scene, Liu Wen led the guests on the treadmill to experience the comfortable feeling of Puma Ignite Netfit and the interaction was warm. Philippe Bocquillon said: “Whether it's the runway, the gym or the street, Puma Ignite Netfit's unique strap system allows you to run freely on a variety of venues. It's a pair of exclusive sports shoes that fit the foot and style. I believe it will be a lot of runners. Love."

NETFIT Technology is PUMA's newly developed customized strap system that combines precision machined fabrics with PUMA's exclusive "evoKnit" knit fabric to create a sock upper for superior fit and stability. Through the free shuttle of the shoelace on the grid, the runner can not only completely control and adjust the shoe shape that suits him, but also change the personality of the lace style.

Whether it's style, function, or overall style, you can create it in the way you like. The midsole uses Puma ace cushioning material Ignite foam, with a new zigzag design to provide runners with superior energy feedback and comfort, and combined with Molded Eva socks, every step of the run The best comfort.

From June 23rd, you will receive a star limited edition bracelet when you purchase Ignite Netfit running shoes. Please visit the Puma official website cn.puma.com, Puma stores and selected retail stores to purchase Ignite Netfit products.

From June 25th to July 2nd, Puma “Netfit” will be open to the public on the Taikoo Huiwai Square in Xingye. The site will not only show the 100m flying people Bolt, the international supermodel Liu Wen, The idol male Yang Yang and the bandage design of the runners, as well as a number of interactive bandage areas for consumers to personally get started, experience the fun of custom bandages, "system" live unlimited inspiration. There is also a relay challenge in the hall. Let the sporty consumer Puma Ignite Netfit feel the extraordinary charm of Netfit technology.