“Light of the City” × Beijing|YE'SbyYESIR·Ye Qian: No, no compromise, insist on original design

"Light of the City" × Beijing

YE'SbyYESIR·Ye Qian

Special release

March 25, 20:00

Love Workshop Creative Park 58 Hall

Among the original Chinese designers, Ye Qian is a very representative one. He founded YE'S by YESIR, which is also the leader in the designer brand. Outside the industry, maybe you haven't heard of Ye Qian's name, but you must have seen the clothes he designed . No matter the first-line actress or the popular traffic, he is fascinated by his design.

Ye Qian has emerged in this era of change and development in the apparel industry. He is not only a good designer, but also a rare entrepreneur who cares about data and values ​​efficiency. He was also shortlisted in the Forbes magazine's 2016 Asia Top 30 Under 30 Entrepreneur.

The success of a designer has many factors. In this era of resources, Ye Qian relies on hard power. Among the designers, he is the powerhouse that is "selling and calling".

"There is no creativity, it depends on talent, but beauty is not beautiful, fine is not refined can be done by the day after tomorrow." Talent, for a designer, is the best gift of heaven. Ye Qian is such a talented and hard-working fashion designer, which gives his design a truly unique tone.

Ye Qian’s designer’s road began with a star-hunting experience in his childhood. When he was chasing stars, he saw Faye Wong's designer, and his heart was aroused with a hint of impulsiveness. He felt that fashion designers were a cool career, and since then he has become a fashion designer.

For Chinese fashion, Faye Wong is an idol that cannot be circumvented. Ye Qian likes Faye Wong to keep herself and love her personality. "She is like a window. Her aesthetic and personal color have a great influence on me. In my heart, she is the first teacher in my fashion design." Ye Qian said.

After the game, he chose to continue his studies in fashion design. Ye Qian said that he was lucky to let him start his dream journey. In 2013, Ye Qian founded his own fashion brand YE'S by YESIR.

Out of the fascination and research of the "new classic" and "new elegance" style, YE'S by YESIR uses the French-style cutting design method of "West for East" to outline the contours of contemporary Chinese women.

YE'S by YESIR is a modern and elegant oriental style, with a new and highly sophisticated cut, a multi-faceted version of the feminine shape, and a simple and elegant design.

Today, the YE'S by YESIR high-end ready-to-wear collection has become more and more popular among the new urban elites in China. The “light dress series” pioneered by Ye Qian is the master of the brand spirit.

YE'S by YESIR, each season's different collections convey the same fashion theme: romanticism and sensual artistic feelings that blend contemporary spirit.

Q & A

Q: Why is YE'S by YESIR younger?

A: Rejuvenation is the basic appeal of the fashion industry and the public. Our design team also has more and more young partners to join. “Reducing age” is bound to become an important trend in the future of fashion development.

Q: How do you combine artistic ideas with fashion trends?

A: Fashion design is an art that combines business and art. Both are indispensable. A good fashion designer can find a free zone to explore the two. The more you understand the needs of human nature, the more exaggerated artistic attempts can be made. The fashion trend is just a representational behavior, and its core should still have the spirit of exploration.

Q: Why create a light dress concept?

A: I learned French-style cuts, because I am good at three-dimensional tailoring, so I want to let the public remember us with the "light dress" brand. My dream is to create a women's wear brand that respects the aesthetics of the Chinese people and has a contemporary spirit.

Q: How did you choose the design inspiration for each season?

A: Everything you see in life is inspiration. Everything is available.

Q: What is the working status of the designer?

A: Race against the season and race against time. Fashion design is not a relaxed industry, it requires sensitive brain movements to maintain the high vitality of thinking.

Q: What is your principle of art design?

A: Designers are careers that care about the proportion of aesthetics. It is especially important to create “beauty” products, vision and experience. I often ask for the quality of each product in each season from the most discerning customer perspective. In the process of series development, the more thorns you pick, the more problems you end up solving for your customers. For those who create "beauty" and standards, it is my principle to do everything in the best possible way.

It is worth mentioning that Ye Qian is not only a designer, but also a screenwriter and director. Although different fields, but the essence is the pursuit of the ultimate career, there are artists' paranoia and persistence . Under the influence of the concept of great art, artistic thinking from more dimensions was also brought into the fashion design of YE'S by YESIR.

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