At 8:30 pm local time on September 20th, a live show called "Starry Night" kicked off at Milan's famous art center Salone dei Tessuti. This is a special catwalk. Dozens of supermodels from different countries are wearing the latest designs of three Italian designer brands and mystery brands from China. Watching this show is not only the hundreds of spectators present, but also There are hundreds of millions of ordinary consumers around the world - live broadcast through a Chinese e-commerce platform. The show is the first collaboration between AliExpress and Milan Fashion Week, Alibaba's cross-border retail e-commerce platform. It is also the first time Milan Fashion Week has collaborated with a global cross-border e-commerce platform. “We are very honored to participate in the Milan Fashion Week show. AliExpress is committed to being a platform for consumers to experience new lifestyles, innovations and latest trends. We hope to show us the world’s good quality and quality through this opportunity. The concept of life.†Qin Qing, director of the AliExpress platform operations center, said at the scene. Milan Fashion Week Chairman Carlo Capasa also came to the scene of the AliExpress catwalk and spoke highly of the collaboration. He said that he is very happy that AliExpress can be part of Milan's 2019 Fall Fashion Week. This is the first time Milan Fashion Week has partnered with a global cross-border e-commerce platform. He hopes that this collaboration will bring new ideas and inspiration to the historic Milan Fashion Week, and bring new ideas to the Italian and global fashion world. Business opportunity. "The cooperation with AliExpress has just begun, and I hope that there will be a good follow-up in the future." Karpasar said, "China is now experiencing rapid development. It is an important reference for the fashion industry and Italy. As Ali. Baba's important e-commerce platform, AliExpress is a two-way window for us to learn about Chinese designers from Italy and to showcase Italian designs in China and the world." This year, AliExpress has strengthened its operations for the fashion industry and category. At the same time, as an important part of Alibaba Group's globalization strategy, AliExpress opened local business self-registration systems in four pilot countries: Italy, Spain, Turkey and Russia, empowering local brands and SMEs to sell local and Sell ​​to other applicable countries and regions. Among them, Italy, Turkey, and Spain all have developed fashion industry belts. AliExpress hopes to convey a message to the industry through this cooperation with Milan Fashion Week. More high-quality fashion brands and merchants can settle in AliExpress, making the world Consumers can more easily enjoy the boutique from the fashion kingdom. The three Italian designer brands participating in the catwalk are David Grillo, Laura Strambi and NTMB, all of which are local new brands with strong personalization. For Chinese apparel merchants on AliExpress, this is also a good opportunity to showcase their designs and ideas to the world. The Chinese brand Mystery Show (Mishow), a subsidiary of Guangzhou Ruiyue Garment Co., Ltd., was founded in 2009 and is the top 50 Tmall sales. In 2018, Mystery Show officially entered the AliExpress to enter the overseas market. For more than a year, it has already won the "Outstanding Contribution Award" issued by AliExpress. In addition to the mystery show, AliExpress also brought a dozen Chinese clothing accessories brands and merchants to Milan to make a static exhibition. The AliExpress brought to Milan Fashion Week is not only a fashion show, but also a "new economy" feast that combines e-commerce and socializing. A month ago, AliExpress launched a challenge called "Take Me to Milan" to the global network of red on social media. The winners will receive tickets for the Milan AliExpress live show. . Thousands of net red from different countries and regions in the world participated in the challenge, and more than 60 winners were lucky enough to come to the scene. At the same time, AliExpress also brought the popular “watch while buying†live broadcast to Milan Fashion Week, bringing new inspiration and creativity to this fashion week, which has a half century history. At the party after the catwalk, AliExpress announced the platform 2020 fashion trend: Natural - natural elements, more environmentally friendly materials, make wearing more comfortable; Diversification - the collision of more cultures, triggering multiculturalism, such as the embroidery details of the East, the puff sleeves of the Western retro court style, etc., to make the design more detailed and layered; Convergence - the integration of culture, the blurring of gender boundaries, and the rapid rise of some special categories, such as women's small suits, boyfriend shirts, etc., make the design more innovative
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