“When everyone doesn’t know how to deal with the college entrance examination reform, the extraordinary team responds quickly to change, like driving to a ship full of stormy seas,” said Xu Yongjie, founder of extraordinary education. In 2016, the college entrance examination was comprehensively reformed. In the reform programs of various places, Zhejiang Province, as the frontier of reform, has undergone intense changes. English one year two exams are generally promoted; arts and sciences are not divided into sections; politics, history, geography, material, chemical, biological, and technical seven elections are counted in the total score of the college entrance examination; the college entrance examination has changed from the previous one to two years. The examination; the merger of undergraduate admission batches has become a major trend.

The extraordinary education was founded in 2008 and is currently one of the largest art training institutions in Zhejiang Province. The Xiaofan Education, which was established later, is mainly engaged in the development of K12 stage learning content and the establishment of students' knowledge maps. It aims to help students complete the pre-college entrance exams with the power of science and technology. Xiaofan Public School, a brand of Xiaofan Education Technology, has also begun to expand the field of cultural tutoring for non-art students. Not long ago, Xiaofan Education won the investment of the A-share listed company Huiguan shares, shun financing, and balance the investment of Zheshang Capital with 20 million investment. This investment also means that Huiguan shares will further lay out the K12 field.

From the students of the Academy of Fine Arts to the self-sponsored art examination institutions, it is a hit with the listed companies.

Xu Yongjie graduated from the Sculpture Department of the China Academy of Art. However, he always liked computer and programming when he was a university student. He claimed to be a combination of art male + engineering male. Entrepreneurship is more like shaping a work for him. Upholding this initial intention, and the investors hit it off, the two sides have a lot of resonance in education, and soon finalized the share of over 10 million.

Influenced by the business environment in Zhejiang, Xu Yongjie started his business very early. During his spare time, he often received various sculpture and architectural projects and art training classes during his spare time. "I bought a car when I was a junior, and I bought a house in Hangzhou when I was a senior." In his opinion, although I had some hardships in the middle, my entrepreneurial road was relatively smooth.

At the beginning of the business, as a former art student, Xu Yongjie believed that the reason why art students missed the famous school in the process of examination was more than the lack of performance in the cultural class. As a result, the prototype of extraordinary education comes from the remedial classes that Xu Yongjie opened when he was in college.

In 2010, Xu Yongjie and his partners Zhao Lifan and Liang Jingwei opened an art test training class in a small office building of about 100 square meters. "At the time, the plan was to be a small class of 30 students. As a result, 96 people came in." He was surprised by the result. With the proliferation of enrollment personnel, the tutoring class for extraordinary education has also changed from one class to two classes. "A class of 56 people, a class of 40 people, because the classroom area is too small, many people can only squeeze in the corridor to class." He remembered the earliest class size.

Later, more and more students, the art training resources are scarce. In 2011, Xu Yongjie established the Hangzhou New Extraordinary Training School. At present, the curriculum of extraordinary education includes the college entrance examination sprint camp, the selection of the sprint camp, Gao Fu, the Academy of Fine Arts, and art study tours.

Pay attention to the pre-test needs of art students, and open 5 branches in the country within 2~3 years

The main position of extraordinary education is in Hangzhou, but Xu Yongjie revealed to the whale media that he will try to expand in the country in the future. "But it won't be considered as a rapid expansion like the K12 tutoring agency, but it will be steady and steady."

At present, extraordinary education has successively opened four campuses in Hangzhou, involving Zhuantang, Fuyang and Binjiang. Each campus can accommodate about 500 people, each with an area of ​​about 5,000 square meters. At the same time, under the leadership of co-founder Liang Jingwei, this year, a new branch campus has been opened in Guangzhou to radiate students from the Guangdong region. Xu Yongjie’s plan is to open five or so campuses across the country in the next two to three years.

In terms of student service and management, extraordinary education promotes “full life cycle service” for students, including entrance test, teaching, examination, counseling, life and volunteering after the college entrance examination. “The control and service of all departments ultimately leads to the results of the students’ examinations.”

In 2016, the college entrance examination was comprehensively reformed. In the reform programs of various places, the two-year English test was widely implemented, and the merger of undergraduate admission batches has become a major trend. Xu Yongjie introduced to the whale media that before the college entrance examination reform, the time for the six exam subjects of the students was equally distributed; now students can take multiple and phased exams.

Xu Yongjie said that this reform means that for the training institutions, the demand for teachers is doubled at the same time, and the entire third year is continued. In addition, the time for students to score points for the single-substance exam is compressed from the past six months. In two months, students should learn cultural lessons in a shorter period of time while achieving the same goals. The biggest challenge for educational institutions is whether they can have teachers who match the market demand in a short period of time. At the same time, they need to reorganize the relationship between knowledge learning and time allocation; re-adjust the product line to meet the needs of students. At this stage, the biggest challenge for extraordinary education is that “all employees must adapt to new market demands and new product demands in a shorter period of time.”

In the opposite direction, set up Xiaofan Education to turn to technology companies

For the future development of extraordinary education, Xu Yongjie also thinks a lot: extraordinary education will expand to the whole country in the future, but will also consider moving slowly. Because education is a word of mouth business, the formation of word of mouth takes time. He mentioned that "the field of extraordinary concentration is to use the closed training method to complete the entrance exam before the college entrance examination, and is responsible for the final admission of the students. Compared with the general K12 day study institution, the responsibility to be taken is much greater. And slowly transforming extraordinary education from a training class to a technology company, and more emphasis on how to improve students' learning efficiency and effectiveness through technological means is also around this goal."

In 2017, Xiaofan Education was established. Mainly engaged in the development of K12 stage learning content, the construction of the college entrance examination knowledge map, the construction of the college entrance examination evaluation system, and the visualization of the progress of the students' learning. The extraordinary education of wholly-owned holdings focuses on the cultural training of art students; its brand Xiaofangong is mainly for non-art candidates and students with weak foundations in culture.

For example, Xu Yongjie said that compared with ordinary students, art candidates in the state of the second half of the cultural class, after extraordinary training, the average score of the two-month college entrance examination can be more than 100 points.

“The key is management, and the style of study, teachers, and models are indispensable.” Xu Yongjie explained, “Ordinary remedial classes can’t have enough effect. The key is that in addition to making up the class, students as individuals, helpless, self-management If it doesn't work, it's hard to achieve results only by class.” He gave an example. Students usually attend classes during the day, supplemented by matching assignments and teacher explanations at night. Students learn how many nights, and the teacher will accompany them. How late.

Xiaofan Education has also set up a technical department, specializing in two directions: one is to make a short video that is easy to understand after 00, covering the knowledge points of multiple cultural courses; the second is to learn from the relevant content of foreign K12 online education, such as Khan The college, the flipping classroom and other forms are involved in the teaching of all stages of high school, using the accumulated experience and data combined with scientific and technological means to target students' weak knowledge. Xu Yongjie admits to the whale media that the establishment of Xiaofan Education is also preparing for the company's listing and mergers and acquisitions.

Xu Yongjie revealed to the whale media that the total number of students in the extraordinary education in 2017 reached 6,000. The renewal rate of the main courses students was close to 100%, the proportion of word-of-mouth introductions accounted for 70%, and the cost of customers was roughly 15% of the revenue.

According to a research report on China's education and training industry, as of the end of 2015, the market size of China's art training industry is about 49 billion yuan, and it is growing at a rate of more than 20% per year. In the next five to ten years, the art education market will grow to the scale of hundreds of billions of yuan. According to incomplete statistics, four years ago, there were more than 500 art test training classes around the Xiangshan Campus of the China Academy of Art. Nowadays, with the increase of the art test army, the area where the Xiangshan Campus of the China Academy of Art is located has gradually evolved into a market for art test training.

Xu Yongjie believes that private education is currently the development trend. Education is the last echelon of reform and opening up in so many industries. In the last area of ​​capitalization, there is still a lot of space to be tapped. "And Xiaofan Education will continue to do a deeper thorough examination of the front entrance of the college entrance examination, combined with the technical means of the Internet, to improve students' learning efficiency and effectiveness, and consolidate the brand advantage."

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