Wind wheel textile company exports to the first place in the province's textile industry


Shaanxi Wind Wheel Textile Co., Ltd. (Northwest China National Cotton Factory No. 1) faced the fierce competition in the textile market, optimized its product mix, and changed its strain. In 2005, it achieved a profit of 12.478 million yuan and a foreign exchange earning of 19.08 million US dollars. For many years, Shaanxi Textile Industry has maintained its position as the No. 1 foreign exchange earned by self-operated export. In the first two months of this year, it continued to show strong export momentum with a foreign exchange earning of 4.38 million US dollars.
Affected by trade protection in Europe and the United States, textile exports were blocked in 2005, and Shaanxi Wind Wheel Textile Co., Ltd., which is mainly exported to foreign countries, was under tremendous pressure. The company is in a state of turmoil, insisting on product innovation in accordance with market requirements and maintaining the strong competitiveness of the varieties. The company pays attention to the orderly connection between sales and production. After looking at the sales trend of the products, the company immediately organizes production and puts it into the market. The company stipulates that the delivery period from the order to the finished product cannot exceed 40 days. In 2005, the company produced 246 varieties and 93 new products. The number of varieties and the number of new products developed were the most in the past years. At the same time, the wind wheel company has seized the quality research activities. In 2005, the yarn rate of the first grade and above reached 99.99%. The quality of the hybrid machine, the first grade of cotton cloth, and the export rate of cotton cloth were all in the same province. In the forefront of the industry, the “Wind Wheel” grey cloth was recognized by the Customs as an export quality inspection-free product.
In the overseas market development, the company has developed a high-grade, high-value-added product with special standards, targeting customers in Europe, America, Japan and other countries, realizing the transition from a quantitative export model to a quality export model. Under the increase in the number of products, the added value increased, and the amount of foreign exchange earned by exports increased steadily.

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