How traditional crafts inherit and protect and innovate has always been accompanied. We hope that these artistic treasures will be completely inherited, and we hope that they will be more widely disseminated in the new era.

To protect and develop, Yangzhou City, Jiangsu Province has explored the overall protection and live-inheritance mechanisms of intangible cultural heritage, namely: salvage protection, productive protection, and open protection.

A "living" word, revealing the essence: the use of masters in order to revitalize the old state-owned enterprises; flexible response to market changes, in order to allow the old craft glow with new vitality.

Only when the mind is alive, will the practice live.

Pushing the masters of state-owned enterprises to the market has given them a "live" power. The masters who fully enjoyed the freedom have established studios to complete the fine production tasks that the group has given them in the contracting system. The participation of quality products in the awards brought them honors, which in turn gave them a higher market value. The lucrative returns of the market have given them more enthusiasm to assume responsibility for the inheritance of craftsmanship.

The creative construction of the jade material market has provided the source with “living water”. "Jingxia Yu, Yangzhou workers", the biggest bottleneck of Yangzhou jade carving lies in raw materials. Yangzhou Gongmei Group jumped out of the circle of traditional craftsmanship, visited national manufacturers and raw material producing areas, creatively established the Yangzhou jade material market, and concentrated raw materials all over the country, leading to the source of “living water”.

The introduction of OEM production methods and e-commerce sales model, so that the industrial chain becomes spiritual "live." Large companies set standards, small workshops to process, pure hand-made products can also expand production through the way of OEM. Open up the network sales channel, can get the feedback of the market at the first time, adjust one's own product line in time.

Ideas and livelihood also brought several combinations: combined with culture, declared intangible cultural heritage, and allowed these traditional crafts to expand their influence; combined with tourism, Yangzhou Jadeware Factory and Lacquerware Factory are already national industrial tourism demonstration sites; Combined with interior decoration, product innovation and market development have made traditional handmade products into the homes of ordinary people.