Recently, Professor Xiao Wenling, director of the Fashion Art Design Institute of the Fine Arts Institute of Tsinghua University, focused on "International Fashion System and Fashion Design Innovation" and "China's Apparel Industry Transformation and Upgrading Based on an International Perspective" at an industrial design training class held in Quanzhou. "Development" theme, for the local related design talents doubts.

In the past, starting from the channel aspect, breaking through the terminal mode, and solving the difficulties from the style and positioning, it has become an alternative measure for the traditional shoe and clothing enterprises. Nowadays, shoe and clothing companies must aim at individualized demands, use fashion trends to create category differences, and seek brands. Differentiated development strategies to comprehensively enhance the company's core competitiveness. This is Professor Xiao Wenling’s point of view on how companies can avoid homogenization.

“Every year’s fashion trends in the past have been very clear, but now it’s getting harder and harder to get a definitive answer. Now the era is too liberal. Consumers are paying more and more attention to their own experiences, so practitioners should not be too close to the industry. The future will be farther away from the future.” Xiao Wenling said that companies need to interpret the characteristics of the era, we must see the direction of future social development, because the international fashion system is a feature of the modern industry, so the design should be contemporary.

Xiao Wenling said that garments are closely linked with the lifestyle. The product structure is determined by the way of life. The difference in consumer demand determines the difference of similar products.

"As long as there are mass production methods, as long as the international fashion system exists, product homogeneity can not be solved." Xiao Wenling believes that the epidemic will lead to product homogenization, with the homogenization of the products coming forward is not to sell, Therefore, we must make adjustments in the product structure and coordinate the rational relationship between categories so as to ensure the differences in the form and function of the same category product. We can use product structure to create uniqueness and can adjust the color, process, and materials. .