Da Vinci of Singapore, DAUM of the United States, THIX of Spain, etc. These were the world brands that had appeared in the "Jingan International Brands Collection" organized by the Jing'an District Business Committee in August 2004. Their franchise stores have now moved from Nanjing West Road. Evacuation.

“Because the owners have substantially increased their rents, this month our store has moved out of Nanjing West Road No. 968-970 and is currently looking for new shops.” Ms Zhang, the administrative department of Shanghai Wanghong Trade Co., Ltd., representing the Taiwanese brand SENN1991, stated yesterday. .

The rental prices of Nanjing West Road shops have increased significantly in the past two years. The rental price of a 110-square-meter basement store located at the same 900-square-foot Nanjing West Road was increased from 1.3 million yuan two years ago to RMB 1.65 million yuan per year. The rental price rose by nearly 30%.

“In the top commercial districts such as Nanjing West Road, Xujiahui, and Huaihai Road, about 10% of the total number of 'World Brands' in the business district will be withdrawn each year in the past two years,” said a person from Shanghai's Luwan District government department.

Pu Zujian, director of the Shanghai Office of Commercial Banking, pointed out that most of these brands are represented by domestic companies, and the agency companies are reluctant to bear excessively high rents, which is a major factor in their withdrawal from Shanghai's top business districts. For example, the rents of West Dragon Road Westlong Plaza, CITIC Pacific, and Plaza 66 in the “Golden Triangle” area have been astonishing. The “Golden Triangle” opposite Zhong An Plaza currently has a maximum rent of RMB 80/m2/day. Among the world brands that had previously evacuated, there were many former tenants of Zhong An Commercial Plaza.

“However, these are mostly second- and third-tier brands that have left the top commercial areas.” Pu Zujian believes that the commercial competitiveness of the downtown areas will not decline due to rising rents. “The position of their vacancies will be higher. The top brands such as Vacheron Constantin and Armani replaced."

Qi Xiaozhai, deputy director of the Shanghai Municipal Business Information Center, said, “This will filter out a number of grades and brands that are less attractive, and attract more commercial brands that are more competitive and more popular. This will increase overall business performance.”

However, there are also industry insiders expressing concern that high rents may prevent the entry of some world-class brands and weaken the overall competitiveness of the business circle.