Prada Prada Boutique Shanghai Plaza 66

Into the mall, the black marble facade seamlessly integrates three levels of space. Lots of floor-to-ceiling windows allow people who pass by to have a glimpse of the intimate luxury of the store: a world of velvet, marble, plexiglass and clear glass.

In order to create a highly personalized experience, Prada designed this brand new boutique shop for a while.

Stepping into the first floor space, Prada's signature round-edged window frame echoes the black and white checkerboard floor. Tall and elegant display cabinets, beam ceilings and familiar Prada “Encausto Verde” green walls make it easy to think of the traditional charm of the 100-year-old Emmanuel II arcade in Milan. The green and white vertical narrow stripe marble staircase elegantly connects the three floors of the building, injecting modern style into Renaissance-style materials and designs. Green marble arches step through layers of exclusive salon showrooms. Here, each salon's ceiling has different heights and shapes. Entering a salon is a new journey.

In tribute to China's red salon exhibition hall, all the walls are covered with floral jacquard fabrics, while the elegant niches are velvet-edged, displaying luxurious leather goods and the most precious single items. The small and beautiful exhibition hall allows guests to focus on enjoying each piece.