Fashion jump, achievement "cloth" where! On September 26, in the opening of the cool naked-eye 3D holographic projection, 2019 Keqiao Fashion Week (autumn) officially kicked off in Keqiao, Shaoxing, Zhejiang. “'Oriental Power·Silver Spinning' Keqiao Fashion Trends Dynamic Release” in Keqiao China Textile CBD·Oriental Milan International Fashion Release Center shines, with high-end trend research, high-quality clothing design and high-level textile design intertwined creative wisdom Dynamically interprets the trends and fashion trends of the new season's apparel fabrics.

The conference was held by Zhongdu Holding Group Co., Ltd., YA'S-TEX® (Shaoxing Yangshi Textile Co., Ltd.), Zhejiang Songjing Textile Co., Ltd., three Keqiao benchmark fabric brands, and independent brand designer Li Kun. Award-winning clothing designer Wang Yutao and outdoor brand designer Rico Li Weigang have created a forward-looking, leading and professional approach from the three major trends of “green·sustainable”, “technology, function” and “fashion and culture”. The new future of the new fashion is refreshing.

Chairman of the China National Textile and Apparel Council, Sun Ruizhe, Vice President Xia Lingmin, Deputy Secretary of the China National Textile and Apparel Council Yuan Hongping, Director of China Textile Information Center Qiao Yanjin, President of China Textile Construction Planning Institute / Chairman of Zhejiang Garment Industry Association Feng Dehu, China Zhang Qinghui, Chairman of the Fashion Designers Association, Li Binhong, Director of the National Textile Product Development Center, Yan Yan, Director of the Social Responsibility Office of the China National Textile and Apparel Council, Shen Zhijiang, Secretary of the CPC Keqiao District Committee of Shaoxing, Shaoxing, Deputy Secretary of the Keqiao District Committee of Shaoxing City, Shaoxing Zhao Rulang, the head of the People's Government of Keqiao District, Hu Guozhen, deputy director of the People's Congress Standing Committee of Keqiao District, Shaoxing, Li Dong, deputy head of the People's Government of Keqiao District, Shaoxing, Wu Hanhua, Vice Chairman of the Political Consultative Conference of Keqiao District, Shaoxing, and the International Textile Manufacturers Association President Christine Schindler, Honorary President of the Italian National Fashion Association, Mario Boselli, founder of Milan Fashion Week, Chairman of the French National Crafts Union, Lyne COHEN-SOLAL, National Consultant of the Fashion Industry of the French Ministry of Culture, President of the Chamber of Commerce and Industry Catherine LE YAOUANC, mayor of Arese, Italy, main park of southern Milan Mr., Milan Metropolitan representative Michela Palestra, Milan, China's Milan Huaxia Group Chairman Zhou Xiaoyan and other leaders and international guests attended. The presidents, designers and business representatives from international trade associations such as the United States, Switzerland, Malaysia and Laos also participated in the event.

This year's Keqiao Fashion Week is guided by the China National Textile and Apparel Council, sponsored by the People's Government of Keqiao District, Shaoxing City, China Textile Information Center, Textile Product Development Center, and the Development and Construction Management Center of China Textile City Central Business District in Keqiao District, Shaoxing City. Zhejiang Xingchuan Culture Media Co., Ltd. jointly organized.

Fashion boosts the industry to the high end of the global value chain

Zhao Rulang delivered a speech at the meeting. He said that after several years of development, Keqiao Fashion Week's activities have become larger and larger, with more and more features and better and better results. Since the beginning of this year, Keqiao has relied on the unique advantages of “industry + market” to open a new model of “fashion + manufacturing”, “fashion + design” and “fashion + service”, constantly creating the fashionable flavor of Keqiao and enhancing the international model of Keqiao. He also pointed out that this fashion week is based on the huge industrial foundation and development trend of Keqiao's “on a piece of cloth”, from the “Fashion Design, Fashion Manufacturing, Fashion Consumption, Fashion Service” and other four areas, showing a more The exquisite and unique fashion festival has three characteristics compared with previous years: First, it has designed an international fashion release show, which can closely experience the charm of international brands and supermodels; secondly, it introduces naked-eye 3D holographic projection technology. Keqiao textile fabrics and patterns are well presented. Thirdly, the expressions of street shows have been added, and the extension from fashion industry to fashion life has been realized.

Xia Lingmin pointed out in his speech that Keqiao Fashion Week is based on the huge industrial foundation and development trend of Keqiao's “on a piece of cloth”. It always maintains the core features of fashion and creative fabrics, and is new and homeopathic. Radiation, concentration and competitiveness will promote Keqiao to build a new industrial structure and build a new industrial ecology. He also pointed out that under the new situation of restructuring the industrial division of labor and increasingly fierce international competition, how to realize the goal of the world's textile powers at an early date, promote the Chinese textile industry to the high end of the global value chain, and inject industry power into the great rejuvenation of the Chinese nation. It tests the wisdom and ability, responsibility and responsibility of Chinese textile people. In the new era of the new technological revolution to promote the reshaping of the global value chain, the fashion industry with the industrial leading power and the added value of products as the development goals will be an important support for the construction of the world-class textile industry cluster.

Keqiao fabric "point" products lead the new fashion

“'Dongfang Power·Silver Spinning Capital' Keqiao Fashion Trends Dynamic Release” is guided by the China Textile Information Center and the National Textile Product Development Center's “2020/21 Autumn and Winter Chinese Textile Fabric Trends” as a design concept, integrating Zhongdu Holdings Group Co., Ltd., YA'S-TEX® (Shaoxing Yangshi Textile Co., Ltd.), Zhejiang Songjing Textile Co., Ltd. Three Keqiao fabric brands have different corporate culture and product styles, with the "constant" season concept, from "fashion The three themes of “Freedom of Melting”, “Technology·Transformation and Interest”, and “Green and Humanized Nature” present a visual feast that attracts the trend of the industry chain. In the glory of nearly 50 sets of Huayi beauty service, rational textile technology and perceptual creative design jointly explain the trend connotation and fashion value of adapting to change and adaptability, and also show the Keqiao textile brand. Tide fashion, strive for the strong state of the upstream.

The transformation and landing of the creative concept of the fashion designer is largely due to the selection and application of quality fabrics. Even at high cost, high-quality fabrics are often critical throughout the design development process, and their support is not even a substitute. This conference adopted 75 fabrics of three Keqiao fabric brand enterprises. The novelty, richness and quality of the fabrics are very high. It can be said to represent Keqiao excellent textile enterprises in fashion, innovation and commerciality. The level of excellence brings a lot of creative inspiration and fresh ideas to the designer. The three costume designers have made a wonderful interpretation of the products of the three Keqiao textile brands that fit the season's fashion trends from different themes and styles.

——Zhongdu Holdings: Elegant and fashionable glow of the new era

In the theme of “Fashion·Freedom of Freedom”, the suede fabric of Zhongduo Holding Group Co., Ltd., under the whimsy of designer Wang Yutao, has a unique fashion charm and has a unique charm. Zhongdu Holdings, located in Keqiao, is a leader in the domestic suede fabrics industry. For more than a decade, the company has focused on products and maintained its leading position in the industry. Weft-knitted air layer suede, weft-knitted four-sided elastic suede, bark wrinkled cortex suede and other special products have been used in all kinds of clothing, home textiles, home, shoes and hats in all-round, multi-field applications.

As a famous designer with high reputation in the industry, Wang Yutao has always respected the blending of Eastern and Western cultures and inherits the innovative "Chinese style." “With the rapid development of the times, fashion, art and manufacturing are more diversified and change our way of life. In this context, I started from the basic aesthetics and adopted the popular elements of the 1980s to show the women of the new era. Independence, taste and posture. Use high-waist design to highlight the proportion of the body, and express the character with the pattern of the animal. In terms of color, the powder in the cosmetic case and the blue ash, khaki and amber red increase the color. Some mystery, expressing women's feminine and changeable characteristics." Talking about the design concept, Wang Yutao said.

——YA'S-TEX®: Technology Gene Injection Avant-garde Design

In the theme of “Technology·Transformation and Interest”, YA'S-TEX® teamed up with Rico, a long-time designer in the outdoor industry, to present avant-garde design that combines technology elements with trend elements. YA'S-TEX® mainly produces and develops outdoor sports fabrics. The main products are four-sided spring pongee, polyester four-sided elastic, nylon four-sided elastic, mountaineering fabric, functional fabric, four-sided elastic composite TPU, outdoor sports stretch and other fabrics.

Rico takes full advantage of the advantages and features of YA'S-TEX® functional fabrics. In the design of the garment, the strong color collision, the composite material of the tidal function and the design of the three-dimensional patch pocket complement the series of jackets, coats, sweaters and trousers. The overall style runs through the trend of the military with a large profile. He introduced that in the design of the jacket, the most attractive pocket design is the focus, whether it is a single large pocket or a combination of multiple stereo pockets, injecting more functionality into the jacket style. At the same time, he also integrated functional and practical military elements such as protective functions into the design. Through the eye-catching innovative camouflage and warning reflective elements, he demonstrated a functional vision concept derived from avant-garde design.

—— Matsui Textile: a new style of environmental protection to swim in the green jungle

In the theme of “Green and Humanized Nature”, Zhejiang Songjing Textile Co., Ltd. and designer Li Kun brought a fresh and environmentally friendly style. Zhejiang Songjing Textile Co., Ltd. is a national regenerated cellulose fiber women's fabric product development base, mainly engaged in Tencel series, copper ammonium series, wool spinning series, cotton spinning series, hemp spinning series, chemical fiber series, rayon series, memory fiber and other products. Keqiao is a local company with self-support import and export rights.

“Humanized nature, after seeing this theme, I am in the mosaic jungle. Now people are like a new modern species, wandering in the real jungle built of reinforced concrete and the virtual jungle built by electronic figures, yearning for natural tranquility. Can not get rid of the sinking of scientific and technological figures, such a life is like a mosaic of many mosaics, there are many parts that are not known and do not want to be known." When talking about the design inspiration triggered by fabric products, Li Kun also said that this time Designed by humanized natural colors, the company uses a variety of environmentally friendly fabrics such as the silky denim and various textures and textures of Matsui Co., and a variety of contrast materials such as lace, elastic knit, and suede. Multi-faceted splicing of life, from commuting to the street to play cool, rich, practical, young, conflict, and at the same time strangely melancholy and harmonious. The bright light in the fabric, the use of special crafts, the original embroidery and other details have played a decisive role.

The promoter of the international textile capital

On the road of Endeavor's "International Textile Capital in the New Era", Keqiao's huge textile manufacturing, commerce and trade, design enterprise group is the main force indispensable for Keqiao to achieve "fashion change". Under the support and escort of the Keqiao District Government's annual policy support fund, the “Keqiao Fashion Week” platform has a stronger driving force for innovation. Keqiao Textile Enterprises has also responded with innovation, creating new brands and striving for fashion. The breakthrough, in the constant search for innovation and change, set the pace of development and find the direction of the forward. The increasingly good business environment and the increasingly fashionable atmosphere have attracted more and more creative designers to enter the city, and the city of Keqiao has continuously injected the endogenous power of reform and innovation.

Since 2015, Keqiao Fashion Week has been successfully held for six consecutive years. The attraction is getting more and more, the influence is getting bigger and bigger, the industry is getting stronger and stronger, and it has gradually moved from a regional fashion event. A national and international fashion event. As a high-quality platform for integrated innovation, Keqiao Fashion Week is not only a key step to enhance the industrial level and promote industrial transformation, but also an important part of building an ecological system of fashion and creative industries and building an international textile capital in the new era.

In the next four days, Keqiao Fashion Week will also feature more than ten colorful fashion creative events, including brand release, fashion show, trend salon, innovative display, professional forum, international exchange, street art, etc. The 2019 World Cloth Conference, 2019 China Shaoxing Keqiao International Textile Expo (autumn), 2019 China Shaoxing Keqiao Textile International Trade Service Exhibition and other events jointly presented a new scene of Keqiao textile industry.

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