In the autumn and winter of 2019, Shanghai Fashion Week, with the theme of “ reviewing”, while constantly expressing its individuality, constantly examines, looks back and asks the heart, and passes on the inner real power. Reconsideration encourages centripetality, returns to nature and original intentions, and explores the ideas and resonance behind design works. A new generation of designers try to break through the inherent aesthetic pattern, break away from the definition of the best and the same, and lead the future with a creative mindset. At the same time, review the deliberation and actively explore the perspective of more things, providing upgrades and breakthroughs for the transformation of design and business development.

The opening of the venue design of Xintiandi, which is dominated by black and orange, echoes the main image of Shanghai Fashion Week in 2019, and encourages the younger generation to release vitality and creativity.

Inspired by the use of ancient hieroglyphics, it is transformed into an avant-garde design element, with sewing thread pattern to outline the details, transformed into a knit feeling element, intended to break the inherent aesthetic paradigm, to pay tribute to the breakthrough creative achievements in human history. It is based on the theme of fashion week clothing.

The 50 brands released in the 2019 autumn and winter Shanghai Fashion Week Xintiandi works for the first time in the new faces presented in the main fashion show of Shanghai Fashion Week. All of them are debuted with international brand new products, high-end mature design strength and so on.

Reebok

Reebok, a well-known American trend sports brand, constantly defines new fashion trends with unconventional courage, from the world-famous first pair of spike shoes, the popular American style of Freestyle Nova, to the well-known inflatable Pump Fury, airbag cushioning DMX. ZIG technology shoes with stable stability and shock absorption and comfortable, has been loved by the small white shoes Club C, and now it is the trend pioneer with many shoes and shoes.

XU ZHI

XU ZHI is a high fashion brand that pursues modern aesthetics and outstanding craftsmanship. Since its inception in 2014, the brand has been striving to create new and exquisite designs through garments that focus on craftsmanship and special fabric development, and provide an extraordinary wardrobe choice for women with independent thinking. A broader aesthetic experience. Each series of the brand is like a sentimental sentiment, reflecting the value of each team's time and craft. Taking this as the core, XU ZHI has gained positive recognition from the global market. The brand continues to showcase new work in London, Paris, Milan and Shanghai, and continues to explore new possibilities behind superior design and garment technology.

8ON8

What 8ON8 conveys is the designer's interpretation of retro futuristic aesthetics. The brand starts with LI GONG's chronological perspective, blends his imagination of perfect life, and builds an idealistic world of 8ON8 with reference to daily life. At the same time, he also conveys a mature youth culture through his aesthetic. Based on the combination of functional high-end fabrics and traditional craftsmanship, the brand is intertwined with structural design and contemporary sports elements through extreme tailoring and control of human body proportions, and is blended with rich colors. The multi-layered sense of the plane's vision, while enhancing the brand's sense of ready-to-wear, taps more possibilities from the clothing itself, and delivers the unique aesthetic of 8ON8.

Evening

Evening is both the brand name and the English name of the designer Yu Yining. The Evening brand draws inspiration from urban life and magnifies the powerful feelings of life details. The release of each fashion collection is like a city diary, telling a story of the Chinese people, recording the city scenery in the sight of Evening. And the Chinese people's life details, and the integration of the multi-concept of contemporary art, giving fashion a narrative experience and emotions. At the core of artistry and storytelling, Evening uses linear elements to intersperse plane cuts and draping structures. Through cool and dynamic silhouettes, exquisite fabrics and humorous details, it shows women's unique urban elegance.

As the core function of Fashion Week, the new Tiandi works release platform positioning design brand new product launch, has hatched and cultivated a group of local designer brands with creativity and certain market reputation.

WAN HUNG

Based on environmentalism and animal protection, WAN HUNG focuses on fabric development and texture breakthroughs, striving to find a balance between classic traditional suits and sportswear, and creating a series of styles in the process of constantly exploring new sports or culture. The brand works through the use of microfiber eco-friendly leather and reusable natural rubber to create a brand logo, actively promote environmentally sustainable development, and firmly protect the pure land of its own. The style of the work gives people a sense of reminiscent of the classics while also firmly interpreting the brand's persistent pursuit of the concept: caring and caring for all living things.

C+plus SERIES

Confidence, Metropolis, Fashion, Contemporary, Art is the C+plus SERIES brand DNA. The brand advocates simple and unconventional styling items, maximizing the "gold content" of each piece, allowing the whole body to be reduced in number, and the addition of charm, which is also C+plus SERIES The meaning of the number. C+plus SERIES was launched in 2018 by designer Liu Junting after four seasons of mature commercial brand design directors. Through more comprehensive product upgrades and product line divisions, the infinite addition of pragmatism continues.

AT-ONE-MENT

By Wanbing Huang

AT-ONE-MENT by WANBING HUANG is a haute couture brand launched by London Haute Couture designer Huang Yibing in 2018. The term AT-ONE-MENT implies “return to one”. The designer believes that when a person's consciousness gradually develops and embraces the light, he can truly understand and find the true self. All of them are integrated into one, and the spirit is fully redeemed. The brand adheres to the design concept of “being one-of-a-kind” with extraordinary artistic aesthetics, unique tailoring and experimental innovative fabrics, capturing the most subtle consciousness and emotion of women, creating a female image that is extremely feminine, elegant and rich in spiritual connotation. .

RODERIC WONG

The architectural innovation movement initiated by Bauhaus in Germany in the 1920s triggered a series of modernist architectural design trends and formed the foundation and logic of the RODERIC WONG brand design – everything that began with the aesthetics of the garment structure and material itself. Express, calmly explore the relationship and change of form and form in different spaces. RODERIC WONG follows a cool and clean brand style. There is no deliberate pursuit of female curvaceousness and complex and redundant decoration. It is aimed at urban new women who love life and can perceive the world from different perspectives.

GEORGETTEQ

Joe Qi went to study in the UK at the age of 14 and graduated from the London College of Fashion in 2007. His graduation design works at the London Fashion Week London Fashion Academy and was released as a finale. It was reported by British media such as BBC, The Telegraphy, The Daily Mail, and then re-created in the museum by the Victoria & Albert Museum in London. The show. After graduating, Joe Qi entered the Alexander McQueen design team. After 11 years in London, she decided to return to China to establish the GEORGETTEQ premium ready-to-wear brand in Beijing in 2015.

Poetry, fantasy, lightness, technology, outdoor, knitting, urban, capable, Chinese elements... These keywords will be re-interpreted and re-emerged this season, or the familiar tone, it will be a different experience.

Deepmoss

Deepmoss was founded in Xiamen by designer dido after graduating from the 2012 Saint Martins College of Art and Design in London. Deepmoss combines rational romance with a smooth and delicate tailoring to create a parallel and time-bound dream, presenting a calm and vigorous balance of power from a female perspective, bringing the beauty of the wearer's essence that is not changed by time. Since 2014, deepmoss has released nine seasons of ready-to-wear collections in Shanghai Fashion Week, and won several awards such as the Shanghai Fashion Week Original Design Award, and has received continuous attention from mainstream media and buyers at home and abroad.

Awaylee

Founded in April 2012, Awaylee has attracted a wide range of fashion lovers with its unique and elegant “fairy” style and trendy silhouette since its inception. Designer Li Wei is a "heterogeneous" in the fashion circle, a quiet "heterogeneous". No, no rebellious, no publicity. She is full of curiosity, likes to appreciate fairy tales, and her eccentric elves are pure and quiet, and she is committed to creating Created in China. Her design emphasizes craftsmanship and silhouette, and each design detail reveals a pure, romantic, and fashionable style that expresses the girl's feelings.

JI CHENG

JI CHENG is a famous Chinese luxury designer brand. Founded in 2002 in Shanghai, China, it promotes low-key and exquisite life pursuits, as well as the love of Chinese culture and happiness. Brand design often subverts traditional Chinese style, and mixes Chinese elements with elegance and hippie. It is good at interpreting the meaning of Chinese elements by the “shape” of Western tailoring, and has an extremely critical attitude towards fabrics to create unique The design style, creating exquisite wear-throughism, has been followed by many independent women who pursue individuality.

RICO LEE

Founded in 2013, RICO LEE is an avant-garde sports brand dedicated to the ultimate in functional applications. High-tech materials, versatile products, and structural cuts that fit the human body are all features of RICO LEE. Designer Rico Lee has nearly 20 years of experience in fashion and outdoor sports. RICO LEE has experienced rapid growth and baptism in the outdoor industry. It has always been committed to cutting-edge technology and functions. While producing the highest level of functional products, it also hopes to combine functional elements with trend culture to create a combination of Design and products of functional and trendy attributes.

JUNNE

JUNNE was founded in mid-2016 and was founded by young designer Liu Yanjun. JUNNE advocates the light luxury concept of a variety of soft sculptures. It is dedicated to the creation of fabrics from the beginning of the fabric, highlighting the feminine qualities of the outer soft, and creating an extraordinary dress style for the elegant and independent urban women. With a rich process reserve and leading technology content, JUNNE specializes in exploring differentiated knitting language and breaks the traditional knitting frame with bold and unconventional design concepts. It has become one of the unique wind vane in the domestic knitting field. Inject a backbone into the weak areas of independent designers.

ALL COMES FROM NOTHING

ALL COMES FROM NOTHING Founded in New York in 2014 by Xu Yiwei, it is dedicated to creating a simple and design wardrobe for professional women. Adhering to the design concept of “from studio to opening exhibition”, ALL COMES FROM NOTHING draws inspiration from contemporary art, expressed in simple and elegant style, simple wearing style, simple and timeless style. In 2015, ALL COMES FROM NOTHING won the reputation of “new uniforms in the art world”.

ICON, who is in Vanity Fair and pays attention to fashion, injects the influence of its own IP into the founding personal brand. The brand's style is personally branded, transforming ICON's values ​​and attitudes into consumer driving forces.

ANIRAC

ANIRAC is the women's brand created by Ms. Liu Jialing, the fashion queen, and she is the creative director of the brand. Jialing hopes to use his practical actions to express his love for fashion and his unique insights into fashion. He hopes to bring a new force to Chinese original clothing through the creation of his own brand and the promotion of potential newcomers in the design circle. ANIRAC's new fashion every season, Jialing personally participated in the guidance, will belong to Jialing's life attitude and life taste, put into the design, so ANIRAC women's clothing has an elegant, independent era of new femininity.

SOLO CELEB. &HTDG

In SOLO CELEB., SOLO is a solo, personal performance, and CELEB. is the abbreviation of Celebrity, which is known as a celebrity, named "Solo Performer" by another director of creative director Leo Ku. Its design concept comes from music, film, in order to break through the traditional plane concept, adding a variety of embossing printing techniques to make the texture more rich, continue to convey the personal fashion world view with the brand. The high-end street fashion brand "HTDG", with the unique concept and playful design of Leo's quarterly, combined with the popular High-Street design concept, its clothing is based on a unique loose cut, infused with dazzling details. The extraordinarily large patterns and designs, bold and playful tailoring, highlight the brand attitude of its rebellious cynical.

DEBRAND

DEBRAND was founded in 2013 by the all-round creative talent Wu Kequn KENJI WU. DEBRAND is "Delete the Brand", with "Tear off the label, You're the one!" as the core value of the brand, to label, not let anyone define themselves, their own style is their own. It believes that external clothing is an extension of people's thinking, and the "self" wearing clothing is a more important existence. Through the concept of fashion design and dialogue with the crowd, everyone is encouraged to pursue a unique individual. DEBRAND's design style incorporates a strong oriental cultural element, and actively cooperates with artists, brands and large IPs around the world, and is loved by domestic and international popular index stars.

Clothing is an important carrier of youth cultural communication. It uses words, patterns, fabrics and colors to describe the euphoric attitude, innovative ideas and brand-new appearance. Create a positive attitude towards life in a new generation while expressing yourself.

PONY×HARBIN

Founded in 1972 by Roberto Mueller in New York, PONY is unique in the fashion world with its unique design style. From the past to the present, PONY has never stopped the pace of innovation, and has actively engaged in cross-border cooperation with the fashion trend industry, and has always been the leader of sports brands.

Founded in 1900, Harbin Beer Group Co., Ltd. has a long history and good reputation. It has long been engaged in hip-hop, sports, fashion, e-sports and other points of interest, and establishes deeper communication with young people to draw closer to young Chinese. .

JOYRICH

JOYRICH originated from the trend culture of modern and modern Los Angeles. Founded in 2007, as a representative street luxury brand, its iconic “retro-future” style is popular in the fashion world, and has been received by the global media and new students. The favor of the consumer group. The style of the brand owner Tom Hirota is rooted in the 80s and 90s, and incorporates many ancient design inspirations. It is good at adding modern elements to the ancient costumes. The brand has an international design team to create casual, gorgeous and extravagant wear. The style combines art, music, fashion and other trend cultures in popular culture, and eclecticism, advocating the new generation of lifestyle.

MISHKA

MISHKA means "Little Bear" in Russian. He is a one-eyed, he is domineering when he is born, and he is deeply dissatisfied with his own encounters in a turbulent society. MISHKA is a street fashion brand that is popular in the world with the one-eyed Keep Watch. MISHKA's principal, Greg Rivera, was once an excellent cartoonist in Hollywood. When 3D animation began to occupy the market, he began to shift his position into the street fashion clothing field, insisting on a new world of painting and creativity, and will be on street art and music. The understanding of culture is integrated into the product, creating a high-end street fashion brand that is now all over the world!

ROARINGWILD

Established in 2010, ROARINGWILD is a streetwear brand based on the URBAN STREET style. It is also a platform dedicated to creating and disseminating local youth culture in the fields of life, art and music. The product incorporates elements such as outdoor, military, sports, and tooling, and utilizes in-depth conceiving of details to enhance the identification of individual items and build a series of product architecture systems. The brand is like a forerunner, adhering to the life philosophy of street culture, encouraging young people to express themselves through the “ROAR” roaring attitude. Look at social issues from a dialectical perspective, express clothing as a carrier, and create a life attitude that belongs to the new generation.

KYE by concept korea

The KYE brand originated from the name of the designer Kathleen Kye and was officially unveiled at London Fashion Week in February 2011. Instead of pursuing fashion and coolness, KYE pays more attention to the fun, humor and enjoyment of fashion itself. The main customers of the brand are those who prefer high-quality casual wear. Kathleen Kye, born in the United States in 1987, graduated from the Central Saint Martins College of Art and Design in London in 2011 and is the youngest graduate of the menswear design class. In 2009, he obtained a bachelor's degree from the Central Saint Martin of the United Kingdom. In 2011, he launched the brand “KYE” at London Fashion Week and in 2017 launched the second brand “EYEYE”. At the same time, she is also the winner of the 2017/18 International Woolmark Awards semi-final.

D-ANTIDOTE by concept korea

D-ANTIDOTE is a new designer brand from Seoul, South Korea, dedicated to providing the antidote and better dressing options for those who are indulging in luxury or fast fashion. And aiming at the best solution, leading the fashion brand. Designer Park Geun-cheng graduated from Central Saint Martins Fashion Design in London, England. He is currently the D-ANTIDOTE brand manager and has served as a brand assistant designer for Burberry, Tom Ford, Alexander McQueen and a brand manager for A.HALLUCINATION in the UK. In 2019, Park Geun-sung was selected as "BEST 10" in Seoul Fashion Week, WORLD STAR DESIGNER "BEST 5" in 2018, and "BEST 10" in Seoul Fashion Week in 2018.

Zickness

Zickness, founded in Paris, France in 2017. Zickness believes that the negative emotions in life are not necessarily derogatory, because the pursuit of beauty comes from dissatisfaction with the status quo. Designers are not afraid to face negative emotions in life and find inspiration from them. The creation of clothing is like dealing with negative emotions, examining, accepting, dismantling and rebuilding, and finally transforming all the strong and raging feelings into simple and relaxed ones. profile. With a calm aesthetic, its collection has no exaggerated silhouette and dazzling color, but a calm and gentle expression of fresh and refined. Simplicity and simplicity represent the aesthetics of Zickness. Not to chase the trend and deliberate interpretation, more is to think about the current attitude of life.

2019 autumn and winter Shanghai Fashion Week Xintiandi works release A/B one big one small T stage show layout, C show field for multi-functional display space, professional configuration with the brand's wonderful works, multi-display ways to provide rich experience for viewers .

Still Still Studio

Still Still Studio is a British luxury women's wear brand founded by designer Wang Mengying. It combines academic and feminine fashion acumen to create a fashion that combines artistic and practical wear. Advocating the design concept of eclecticism, upholding the yearning for the spirit of freedom, re-presenting modern elements in an artistic way, perfectly reflecting the extremeism of neo-classical romantic style. Through the fashion personality of the single product, breaking the mainstream fashion rules, looking for different possibilities in the trend of thousands, from the perspective of modern urban women, to create a unique and novel perfect wardrobe, reflecting the feminine, simple and dreamy style.

WANACCESSORY

WANACCESSORY was founded in London by the designer Wanmen in 2006. Every piece of WANACCESSORY is a unique and magical journey that shows the color and charm of creative leather. While adhering to the British traditional leather craftsmanship, it combines bold color materials and singular design language, and is unique among Chinese luxury leather fashion brands. The brand opened its first domestic specialty store in Shanghai in 2013, and now has more than 70 specialty stores online and offline. Wan Mengyi, founder and design director of the WANACCESSORY brand. Graduated from London College of Fashion, Accessory, Master of Science. He has won the top ten designers of FASHION FUTURES in the UK, the most commercial potential designer of Shanghai Fashion Week, and the annual designer of Alibaba.

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