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Nothing great to be able to shop, shop can open a great talent
"Never compromise on standards", OFFSIDE once again to customers to open a shop that "no" Recently, "OFFSIDE" a partner in Fujian some depressed, originally full of confidence she plans to open store applications to the company, but did not expect Has been the company's negative. In fact, similar to the customer asked to open a shop or shop has been contracted to the company denied the company has been nearly four months have occurred in the past two months, more than 700 square meters of life in Jiangsu Siyang Museum of new stores ready to open, the cooperation of customers Mentality did not adjust in place, was rejected shop applications. Fujian old customers to open branches in the bustling streets, the company that "one-eyed" refused to open stores, etc., "OFFSIDE" gives the very same reason: to do shop to do business should be mind and body, concentrate, Can not play children. "OFFSIDE" is to insist on not self-owned brand stores, franchisees to open a shop must be able to continue to open a profitable shop, not one-sided pursuit of the number of stores, not only to consider the immediate interests, which is "OFFSIDE" in the market development Respect the principle of respect. In the general recession in the real economy, the market is weak today, customers open a new store is the dream of many retail brands, but "OFFSIDE" but dare to join customers say "no, you do not open this shop," give up the hand of the market area and sales Performance, in this environment, it is rare and rare to be persistent. "We want to be responsible to the customer and to the market," says the director of brand development. For OFFSIDE, on the one hand, we must spare no efforts in developing new stores and exploring new markets. On the other hand, we must strive to improve the quality and profitability of our stores, which are more important than the former. If the new store is not enough natural conditions, whether it is the inherent factors of the store or staff factors, would rather not give up, must not allow "abuse", must not sacrifice the long-term interests of partners. In 2014, "OFFSIDE" issued the most stringent shop review conditions since the brand was founded: the shop's own conditions, area, shape, location, business district, business owner's management experience, the boss's mentality is doing business or doing business, The population of the local market, etc., every aspect of the need for strict review, all the standards to be strictly enforced, all policies should be treated equally regardless of their own strength, experience is rich, no matter how attractive store location, as long as May not be profitable, or cooperative customer mentality is not firm, may deviate from the direction of the development of the brand or marketing policy, one is not allowed to open. Shop is not easy, long-term business is not easy to shop, "OFFSIDE" deeply understand this truth. For many new partners, they have limited ability to guard against risks, limited management experience and sometimes only a one-off investment in their investments. Therefore, the strict requirements of the initial stage are necessary. As a company that can really think for its partners and pursue "mutual achievements" and take "the beauty of achievements and achievements" as its responsibility, "OFFSIDE" firmly follows its own path of development and does not seek instant success or quick success. The faster a company develops, the more it pays attention to the brand Inner improvement, the more emphasis on long-term terminal benign development. Because all "OFFSIDE" people know, "Only long-term win-win to get lasting cooperation," can shop is not a skill, a long time to shop well is a skill.