At the fair, FAPAI (French School) introduced the new business concept men's clothing for the first time. In autumn and winter of 2016, the theme of retro elements was adopted, the version was more Europeanized, the craftsmanship was more exquisite, the details were rich and varied, the craftsmanship was ingenious, and modern fashion elements were incorporated. Simple and simple, low-key and elegant, creating a new concept of retroism. On the basis of rich accessories and outstanding collocations, more use of Italian Zegna, 1881, REDA, VITALE and other brand fabrics, the proportion of imported fabrics reached 55%, comprehensively enhance the cost performance.

(FAPAI Pavilion)

The French Magic's custom exhibition area has also attracted much attention at the ordering conference. The hanging pattern and freehand brushwork on the old furniture highlights the ingenuity and dedication of magic customization.

(French Magic Custom Exhibition Area)

At the marketing seminar on the 20th, Chairman Peng Xing presented the awards to three agents who had achieved a good performance in magic customization in 2015. He also announced that the Magic National Tour was officially launched on the 2016 National Tour. The theme of this year was "Beautiful Cruise on a Luxury Cruise Ship." The "love, responsibility, and eternality" advocated by the Magic Customization persist in the end.

The design theme of the Franch team’s brand, the Florence Pallas, is "Invisible City D". It was inspired by Italian artist Calvino's "Invisible City", "a powerful image of the dark walls of the Ming Dynasty, subtle tones, The fast pace is like unlocking the secrets of the city on a page-by-page basis.” Because of this, in this season’s “luxury aristocratic, casual, modern, and street-changing” series of products, the fusion of multiple styles has made the model more attractive. With a sense of charm, it embodies a sense of mystery and awe-inspiring, and presents multiple changes in the urban street culture.

(FRANCEPAL Gallery)

Peng Xing, chairman of the French School, said: "The new concept of men's school in France is not just a change in design style, it is a new way of subverting the old model." According to reports, the French School will implement a product-oriented brand this year. Dynamic 4P marketing model, product-centric dynamics In the industry environment where demand is weak, costs increase, market saturation, e-commerce impact and other challenges, Legal School re-combine strategy, innovative and effective supply, and build core competitiveness. It will usher in the spring of severe competition.