(2018SS China International Fashion Week, Kong Yubai·Wang Xiaoshi's special press conference) On November 4th, 2017, Beijing Golden Hall, the design and development team led by Wang Xiaoshi, the brand design director of “Kangyubai”, brought 36 sets of adults and 4 sets of children's wear. The new look of the opening of "empty language white" China International Fashion Week debut.

For the understanding of the new Chinese style, "empty language" refuses to use the rigid, complex elements, the colors of the violations and the exaggerated fabrics to rudely interpret the concept of "Chinese", and strives for the simplicity and exquisite design and comfort. To express the implicit and convergent cultural essence of Chinese culture, in order to combine the requirements of pursuing practicality and fashion in modern urban culture.

A good designer always connects a new world through a language. The big show is through two paragraphs of 28 models. With a romantic and free sense of the sky, it perfectly expresses the traditional cultural accumulation of "one inch of time". And the human spirit.

The constant interpretation of the essence of traditional culture and the pursuit of a long-lasting interpretation and expression have always been the ideals that designers have never forgotten. For many years, whether it is Western aesthetics or local trends, the fashion industry has always been interested in traditional Chinese elements. But the trick is that, because of the catering to Western mainstream aesthetics and inherent impressions, and the lack of understanding of traditional culture by traditional designers, from the West to the Chinese folk, traditional Chinese costumes are still symbolized by Xiangyun and Peony. The stage of simple integration with elements such as silk and cotton. Exaggerated expressions, jumping colors and non-mainstream wear are always difficult to get the favor of young people.

The difficulty and bottleneck in the development of Chinese-style clothing in the mainstream has always been that the essence of the true Chinese tradition means that a strong national symbol is used to build a strong visual experience. In the urban environment where the modern international aesthetics is increasingly iterative, how can designers use advanced concepts to express the essence of Chinese culture and the international mainstream trends in costumes?

The “light Chinese” positioning of “empty language white” expresses the original intention of the designer to combine traditional culture with the international mainstream fashion aesthetic trend with fresh perspective and deconstruction. The design style refuses to use the stereotypes, complicated elements, disobedient colors and exaggerated fabrics to simply and rudely understand the concept of "Chinese", and strives to express implicitness and convergence in Chinese culture from the pursuit of lightness and exquisite design and comfort. The cultural essence of this combination combines the requirements of pursuing practicality and fashion in modern urban culture.

Another big selling point of "empty language" is "no sense of age".

Designer Wang Xiaoshi believes that the unique silhouette of “empty language white” and the grasp of style greatly weaken the age limit and have a very strong sense of difference in the expression of people of different ages and different temperament. The overall design is based on the wearing comfort, emphasizing the layout of the garment and taking into account the material and craftsmanship. Men's women's wear has a big difference in silhouette cutting, but they all emphasize a subtle sexy, refined, free and easy style. The style is very suitable for matching with all kinds of fashionable clothes, and the fabrics and styles are free to wear and never violate. “Empty White” is a brand that is very familiar with the application of materials.

Designer Wang Xiaoshi hopes to give materials and crafts a fresh soul through design. This season's clothing is mainly composed of silk, cotton, hemp and blended fabrics, and then uses a texture of salty and pleated fabrics to convey a natural and casual clothing texture. ("Xuyubai" brand manager Xu Wei) "Xuyubai" brand manager Xu Wei studied in France earlier, and obtained a master's degree in French national high-class stylists and a master's degree in artistic design .

After returning to China, he worked for China's top luxury brand NE·TIGER, as the assistant to the chairman and director of the market development department. He continuously planned and executed the 11th China International Fashion Week opening show, which was extremely sensitive to the marketing of fashion apparel brands. And a wealth of control experience. In 2016, we co-founded NEAR WHITE white shirt global designer platform to build marketing, design exchange, production and channel development for new global designers. This time, Wang Xiaoshi launched a new brand of “Kangyubai”, aiming to re-integrate past experience and resources into a promotion that has pinned the brand culture of light and medium-sized clothing. The great success of the first show is to fully open the follow-up performance of the brand. The market is looking forward to. In the real world, we have sorted out the complicated and rich life classifications into different moods. We use clothing to express our yearning for a bigger and farther life. We use the "empty language white" to pay tribute to the youthful spirit and bring the best life. blessing. Attendees:

Invited by Ms. Hao Hong, the founder of He Liyan brand, the event was attended by the Ambassador of Cambodia, Ambassador Extraordinary and Plenipotentiary Madam Khek Caimealy Sysoda, Royal Embassy of the Kingdom of Cambodia. Mrs.Norma Acebedo, Lord of Germany (Greece's former Ambassador to China) Madame Leopoldine von Ingelheim German diplomats and other famous people at home and abroad.

("Knowledge White" Brand Design Director & Co-Founder) Designer Profile:

Wang Xiaoshi Designer: China Huafu Senior Custom Designer / Member of China Fashion Designers Association 2005-2011, engaged in the high-end customization of wedding dresses in Singapore, Gao Ding designer. From 2011 to 2015, he served as China's top luxury brand NE-TIGER, senior designer and director of brand vision. During the 2014 APEC meeting in Beijing, as the Huafu Gaoding designer participated in the whole process of designing custom meeting dresses and on-site try-on service for the heads of state. The work "The Cup in the Luo" "Flower and the United" "Feng Dan Bai Lu Zhi" is collected in the China Silk Museum. 2016-2017 October Beijing International Fashion Week NEAR WHITE white shirt brand fashion conference.

Editor in charge: Wang Lei