The weather is getting cold and warm cashmere sweaters have become popular with the public. However, after a recent visit to the Shanghai sweater market, the reporter discovered that the cashmere sweater brands sold in the mall are of different brands and the price gap is surprisingly large. What are the reasons for this phenomenon? Can someone buy a pure cashmere sweater for money?

Pure cashmere sweater as low as 150 yuan

At the moment, many shops along the street in Shanghai can see the stores selling cashmere sweaters. The reporter, on the grounds of buying cashmere sweaters, walked into a clothing store on Huaihai East Road near Renmin Road. "Is there a cashmere sweater? Pure cashmere. "The owner picked up a piece of clothing and said," This is pure cashmere, the style is very fashionable, you wear the package will not play."

The reporter can clearly see that this so-called cashmere sweater has no signs and components, and can clearly see the wool, they then questioned: "Is it really pure cashmere sweater? Why not even the signboard component description." The owner impatiently Said, "It's all the rest of the export trade." And pointing to the cashmere shirt on the model, said, "This is what we got ourselves, because there is no sign, so we didn't get it. This cashmere sweater you want to buy , 190 yuan. "" only 190 yuan, this is a pure cashmere sweater ah. "seeing reporters suspicious, the owner said:" Rainy days, this price does not make money, if we usually have more than 300 yuan." See the reporter to As he walked, the owner immediately lowered his price. "150 yuan is for you."

The reporter went on to visit several cashmere sweater shops on Huaihai Road East. They found that these cashmere products were low in volume. Some of the counterfeit cashmere sweaters were marked with vague signs, and some did not have genuine security signs. Some cashmere sweaters were used afterwards. The name of the brand was directly attached to the collar; there were also hands that were hard to touch, and even some of them were skinned, but on the signboard they read "100% cashmere."

Regular mall also sells cottage brand names

I came to the Xiyang Yang Shopping Mall at 1328 Yixian Road. The slogans of colorful barreled cashmere yarns and cashmere shirts were placed on the shelves of different shops. These barreled cashmere yarns were almost all affixed with "Pippi dogs." "," "Ordos", "Di Gao" and other brands of pure cashmere yarn, the price from 300 yuan per catty to more than 1,000 yuan.

The reporter walked into a shop on the grounds of a custom-made cashmere sweater. After the shop owner understood the situation, he recommended the so-called "Erdos 880 yuan a pound of pure cashmere yarn." The reporter took a careful look at the barreled yarn, there is no brand name And the manufacturer, let alone proof of quality.

"Is there any Phi-Pei Yarn?" the reporter asked tentatively. The owner shook his head and said, "No, if you want, we can also get it. To be honest, these brands are all posted on us, even if you are here Buying a Phi-Pei cashmere yarn is also false. "A reporter asked, then asked:" Customizing a 350 g cashmere sweater, with a pound of 880 yuan a pound of cashmere yarn, probably how much money? "The owner thought it over Said, "It is 800 yuan more."

Adding auxiliaries to fake experts is also difficult to discern

The reporter learned through multiple channels that many businesses hold “tacit understanding” for fraudulent consumers. At present, counterfeit cashmere sweaters are increasing year by year. The latest survey data shows that the proportion of “false cashmere sweaters” in the entire cashmere market has reached 30%. The main reason is the huge profit drive. Xie Yuxi, assistant to the general manager of Shanghai Phi Phi Dog Wool Textile Co., Ltd. disclosed that some unscrupulous merchants first doubled their profits on cashmere yarn, followed by tailor-made cashmere sweaters. For example, consumers would like to order To make a 300 g cashmere sweater, if you use 680 yuan a pound of yarn, plus processing fees and accessories costs only need more than 300 yuan, but the business will receive more than 600 yuan consumer. "The merchant not only yarn doubled Even more expensive cashmere sweaters are sold. "What's even more frightening is that these yarns contain between 40% and 60% cashmere, which is far lower than the national standard for cashmere sweaters. Cashmere sweaters made from yarns are hard and faded. For this reason, merchants will add bulking agents, fixing agents, etc. to increase their softness when they order them. These auxiliaries are difficult to distinguish even by experts and cause some damage to the human body. .

As for the so-called foreign trade cashmere sweaters sold in some small shops, there are also problems in the content and quality of cashmere, and the harm caused by some counterfeit cashmere sweaters is even greater. According to Xie Yuxi, many companies have been cracking the counterfeit cashmere. An endless stream of shirts. The main reason is the cottage brand cashmere sweater can make huge profits. For example, a Phi dog cashmere sweater costs between 600 to 1,000 yuan, while the total cost of a cottage shirt between 100 to 400 yuan If the market's unified retail price is 1580 yuan, then a cottage shirt can earn a net amount and everyone knows it.

》Tips

How to distinguish the authenticity: to see the touch is not hard, there is no itchiness

So, in the face of the complicated cashmere sweater market, how ordinary people should identify? Xie Yuxi suggested that the public to buy cashmere sweater must first be distinguished from the feel, good cashmere shirt feel rich and soft, poor cashmere sweater feels hard, and There will be an itching sensation in direct contact with human skin. "Only a cashmere sweater with a content of more than 50% will have a distinct sense of touch, so this method is only applicable to high-grade cashmere sweaters." For those low-priced cashmere sweaters, the public must look for them. Brands and see the cashmere content, but also can gently pull cashmere sweater, a good cashmere sweater will promptly restore the original shape, poor quality and easily deformed. As for the price of 500 yuan the following "cashmere sweater", he suggested Do not buy. In addition, buy cashmere sweater is best to choose the regular production of the brand, the best place to choose a large shopping mall counters or stores.

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