Xinhua News Agency, Zhejiang Channel, October 22th "October last year, our store's cashmere sweater has sold very hot. This year do not know what the reason, cashmere sweater sales move did not move." Jiebaipin Textile Shopping Center Manager Very anxious. This year, the cashmere sweater market in Hangzhou seems to have been irritating and relentless. First, the export sales situation is not good, and then God is not the United States. As early as 1 month ago, the mall in Hangzhou put cashmere sweaters on the counter, had hoped Golden Week. There is a big harvest, and the hot sunny days of the day keep the business burning...

Foreign market turmoil affects exports

China is the world's major producer of cashmere, and cashmere exports account for a large proportion of the sales of many companies. However, this year's cashmere sweater exports are generally sluggish and sales are unstable. The manager of the Hangzhou Branch of Ordos believes that, although Ordos The export orders received have doubled from last year, but due to price, delivery, etc., it may not be able to make all business. The deer cashmere group also affected the export value due to the unstable political situation in foreign sales regions. Cashmere sweater exports The decrease in quantity affected the sales of the market, which led to the decline in the price of cashmere raw materials.

Since the beginning of this year, the price of raw goat cashmere in our country has been falling all the way from the original 500 yuan/kg to below 200 yuan/kg, and continues to linger on low prices. Cashmere has a periodicity from the highest to the lowest, and one cycle is During the past 60 years, it has changed with changes in market demand. Cashmere prices have been fluctuating very strongly. The price difference between high and low prices is very large. The so-called "two years of cold and two years of cash, cashmere prices have changed," 2002 The cashmere market is another low year for the cashmere market price cycle, and the price drop is also expected.

Another important reason for the decline of cashmere raw materials is: excess production capacity of cashmere products, but insufficient effective demand. According to statistics, China's annual production of cashmere is about 9,500 tons, and cashmere products processing capacity is 4-5 times the cashmere production. The overcapacity has caused the cashmere market competition to become increasingly fierce. Cashmere wars and brand wars often occur. Counterfeit and shoddy products are spreading in the market. Relatively inadequate quality brand-name products, the cashmere sweater market is often squeezed by low-quality, low-grade products.

Old and new brands do not hesitate to kill

Although the size of the domestic cashmere sweater market is small, the profits are considerable. This year, the export volume of cashmere sweaters is shrinking. Many cashmere sweater manufacturers that originally specialized in foreign trade exports have gradually shifted their position to the domestic market, and the war has also reached the domestic level. Of course, the original brand of the domestic market will also firmly occupy the site, it is estimated that after the weather turned cold in November, the fierce snatch of the market share of Hangzhou cashmere sweater, inevitably.

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