The Casa di Gemini washing machine has attracted the attention of local users since it entered the Boulanger department store in France. Relying on the community interaction of local users, mass customization products for users' pain points, and finally solving the problem of French people's care of delicate fabrics with the world's first "one-machine double-tube" care solution, and vigorously promoting high-end extremes The full coverage of the clothing care program, the establishment of a new height of intelligent manufacturing represented by Casa Di, is the core driving force of Casa Di.

Why choose to enter the Boulanger department store? It is understood that Boulanger, as a professional home appliance retailer in France, has 220 physical stores, and its stores are mainly concentrated in shopping areas such as business districts and surrounding areas. The store is neat and tidy, the design is orderly, the store chain stores are huge, and there is enough space to allocate the proportion of high-end home appliances. It is the best place to purchase high-end products and occupy an important position in the French home appliance economy. The latest report from the economic survey agency shows that the French manufacturing industry is recovering, and the purchasing index and order volume are both record high. It can be seen that the demand for home appliance manufacturing will become a new round of economic growth. At the same time, Casa Di's high-end care concept will gradually expand in France.

Therefore, from a macro perspective, the start of a new round of economic growth is waiting for a breakthrough in aggregate demand. As consumer demand grows, large and medium-sized consumables consumption becomes a new driving force for French economic growth, and will gradually get rid of consumption doubles. From the microscopic point of view, focusing on the high-end care market, France's high-end shopping platform has long lacked targeted original technology products, and current care brands cannot truly match and solve high-end user demands.

Living in a refined way is the respect of the French for themselves. The French's wardrobe is small and sophisticated, and the picky of the material creates the elegant and indifferent nature of the French. It takes one more time to carefully clean and care for the clothes. The design concept of Casa Di Gezi washing machine washing machine fits the French people's requirements for texture. By analyzing the user's living habits and cultural differences, the French people's demanding and demanding care is explored, and the world is integrated. First-class resources transform their demand into a subversive original technology of “one machine and two cylinders”. The upper layer has 12 professional washing modes for the exclusive washing of small underwear such as silk underwear and baby clothes, which brings cleaner cleaning needs. At the same time, it can gently care for each special fabric, and the lower layer is specially designed for the care of daily cotton and linen and other large-scale clothing. 18 kinds of exclusive fabric care mode, to provide users with a variety of personalized care experience.

As a product of intelligent manufacturing, Casa Di Geshang discovered the user's demand for high-end fabric classification and the noise during the washing process through community interaction at the beginning of the invention, and then mass-customized the original one-machine double barrel design. The twin-child cloud washing machine cracks the pain point and meets the multiple care needs of high-end users. At present, Casa Di continues to rank first in the market share of washing machines of over 10,000 yuan.

According to industry insiders, Casa Di Ge Yun chooses to enter the Boulanger department store when the French economy recovers. On the one hand, it predicts the development opportunity of the home appliance manufacturing industry, which will help accelerate the promotion of Casa Di as a high-end brand in the French market; On the one hand, relying on local diversified channels and differentiated products, Casa Di is rapidly infiltrating into every region of France, constantly expanding the global map of high-end care.

Editor in charge: Xing Xingchen