Christmas, the most beautiful holiday in silver winter! For fashionistas, Christmas will undoubtedly welcome a new courtesy. Binbao's gorgeous transformation, a new generation of SI image system originated from Berlin's aesthetic concept, along with the original 4S experience model, will be officially unveiled on December 25th in Guangzhou Tianhe Wan Ling Hui Plaza.

BENBO presents you with the sexy warmth of the handsome.

Referring to the 4S shop, the most direct association of people is the flagship store of brand cars. Today, this model is also used in the apparel industry. It is reported that the 4S experience model created by Binbao Apparel and the first concept store (with an area of ​​500 square meters) will be officially unveiled on December 25th at Guangzhou Tianhe Wan Ling Hui Plaza.

Binbao first 4S shop 12 moon phase Guangzhou

The experience hall will not only bring a unique visual image of Berlin's aesthetic concept, but will also break the binocular perception of hearing and hearing, and bring a variety of sensory experiences including sight, hearing, touch, and smell. The design of the new 4S Experience Hall starts from the Brandenburg Gate and the central axis. Lawrence Mark, BENBO's director of marketing in China, introduced the design theme of the new image: passing through the most brilliant Bundenburg Gate and entering Berlin's circumnavigation, as if it were a classic time-travelling tunnel.

Different from the 4S advocated by the automotive industry, the 4S experience model pioneered by the automotive industry is a brand-new terminal business model based on six years of research and research on the consumption characteristics of urban fashion in China and the trend of fashion consumption in the Chinese market. The 4S experience model covers: Sell (apparel sales), Sight Experience, Self-Identity Service, and Life Style Salon.

To break the single function of commodity sales, the clothing experience hall brought by the Binbao 4S experience model pays more attention to presenting the most popular trend visual experience for the model generation: providing the most fashionable clothing products with excellent value for money; providing the most A visual experience with artistic features; Inviting fashionistas to provide personalized matching service at regular time; Moving fashion salons that cross-border cooperation with fashion media and fashion brands to 4S concept studios, covering 360-degree consumer lifestyles Experience.

Mr. Lin Jingxin, a marketing expert and public relations researcher at Sun Yat-sen University, believes that the 4S concept was originally applied to the automotive industry, and Binbao Apparel applied this model to the apparel industry, which is a change in the form of traditional terminals. The 4S experience mode of Binbao Apparel differs from the 4S business model of the automotive industry. The core of the 4S shop is to provide a complete after-sales service system, while the core of the Binbao 4S concept hall lies in experience, and the integration of experience marketing is both correct. The response to consumer trends is also a change in the traditional channels. With the use of the 4S experience model in the Binbao apparel flagship store, the domestic apparel industry and even the fashion consumer industry will set off a new wave of terminal change.