Quality and price, is the most basic measure of consumer shopping, value for money is the greatest pursuit of consumers shopping. However, in the long-term market environment, people should gradually become accustomed to the saying that "a price for a share of goods," some time ago "cheaper only one merit, and expensive only one shortcoming," the more you Hot marketing circle.

After careful calculation, these words are not wrong, good things expensive expensive truth. Whether from the cost point of view, or marketing level, the quality of products eventually to the hands of consumers, the cost of all aspects of the costs need to be consumers pay.

But things are not absolute, there is a demand where there is a market, cheap goods is the vast majority of consumers hard-line demand. This demand is also greatly promote the development of the market, the most typical case is a product excellence. In fact, when famous excellent products to enter the market, it is China's retail industry was the impact of the e-commerce crisis in the crisis, but a reputation for quality products or by virtue of the price advantage quickly opened the market to become a dark horse in the economic winter, according to Statistics presently excellent products have been opened in the world more than 1,400 chain stores. To have a reputation of consumers will have the same exclamation: things are cheap!

Top quality products in the consideration of the price will also focus on quality problems, from the source to control the quality of products, each product can stand the test of consumers, now a product of excellent quality has been the vast number of consumers Trust and recognition.

Well, the question came, the quality of a good quality products, why cheaper? The Xiaobian multifaceted survey summarized as follows:

1 , direct mining products

An innovative boutique about 3,000 kinds of goods, the vast majority of more than 800 Chinese factories directly from the procurement, thus ensuring the price advantage.

2 , design management and control

Numerous excellent products control the core of the design of the product, in addition to food, all use MINISO (a name of excellent products) brand, which grasped the pricing of goods.

3 , fast circulation

General department store turnover of goods for 3 to 4 months, a reputation can be done 21 days.

4 , with funding to join

The implementation of investment to join, rented by investors and decoration shops, a reputation for excellence in a unified distribution sales management, investors participate in turnover into, which greatly increased the speed shop.

5 , global thinking

Global output of Japanese design, seamless docking global sourcing strategy, the current Chinese market in the sale of products, 20% of procurement from abroad.

6 , fans operate

Quickly build up fans by "Freeze Shopping Bags with Scanned WeChat."

Now I know why Ichiban excellent products in the retail boom at the rise of it, right? ! In addition to retail excellence, Xiaobian also mention o2o Lin Lin dream industry, but also by virtue of the price of the people and the big name of quality, from the beginning of 2014 into the micro-business, 2016 launched thousands of city million shop plans to achieve the Internet + Times Online O2O linkage layout, in just two years to attract hundreds of thousands of loyal fans, sales footprint at home and abroad.

Lindsay Why both to ensure quality while maintaining the price? In some ways and the name of a superior product operating mode a bit similar to the conclusions of many surveys summarized by Xiaobian summarized as follows:

1, direct mining materials

In the raw material yarn, Lin Xi dream directly with the international spandex fiber giant Leica United States, the Lycra as Lin Xiumei major spandex fiber suppliers.

In the lace, Lin Xi dream directly with the world's largest lace maker days sea lace cooperation, that is, to ensure the quality of lace, but also get the most reasonable price.

2, design management and control

In the design of research and development, Lin Xi Meng all the design of the brand out of Lindsay their own team. Lindsay hired well-known international underwear design team "Paris concept" founder and CEO , the world's top lingerie trend watcher Jos Berry ( underwear sector Lafayette ) Lindsay Lin Dalian international R & D center design director, Lin Xi-dream design team into the latest international fashion power.

3, technology production

In technology production and processing, Lin Xi Meng foreign first-line underwear brand Manifen and its own factories to reach cooperation to ensure Lin Xi Meng's product quality and production speed; the establishment of Lindsay Dalian International R & D center, hired China's top underwear brand consultant Professor Zou Degang As general manager, and led by its international luxury underwear brand OEM team together to control Lin Xi Meng's product quality.

4, low threshold to join

Lindsay dream brand joining very low threshold, do not need large investment, do not need a large number of stockpiling, as long as the purchase of three Lindsay bra can be upgraded to Lin Xi dream agent.

5, word of mouth operation

Products to consumers will inevitably have to go through the hands of marketing, this part is the main push a lot of brand content. Lindsay dream in the marketing aspects are not invited spokesman, Lin Xi dream marketing strategy is word of mouth operation, each Lin Xi dream agent is the image of Lin Xiumeng spokesperson, both fit life, communication ability is relatively strong.

Now I know why Lindsay can do great value for money. In fact, in life, not only the best products, Lindsay dream of these brand-name prices, quality assurance, there are many cost-effective products, not only expensive is good, careful analysis and comparison, we will find more Good quality and relatively cheap products, if you do not have time and energy to dig, we must pay more attention to Xiaobian push oh, post-value-for-money product selection, there must be what you want.

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