According to Dreamwear, fashion brands that blend French romanticism and exquisite culture are tailored to well-educated urban mature women aged 28 to 35 who love life and pursue self-employment. They are a group of people who perceive the world with their hearts. According to Dreamwear, fashion, personality, elegance, and noble style are the main features. The fabrics are trendy and the price is moderate, which has won the favor of consumers in major cities across the country. In terms of brand concept, "Yi Meng Lai" through a powerful and professional design team has effectively ensured that the brand keeps up with the world's fashion trends and captures the message of fashion at all times, and strives to integrate with the brand style to form an individuality in the first place. Elegant and noble style of fashion design, so as to lay a foundation for the product in the market by the target consumer groups to identify and favor. After more than five years of market baptism, Yimenglai has become one of the leaders in the leisure, fashion and fashion of mature women.