Although it is only halfway through 18 years, but which one is your impressive movie, it is estimated that you will inevitably have the Avengers 3: Infinite War.

Marvel Universe China box office for 10 years, from the 2008 "Iron Man" 90 million box office to the 2018 "Avenger League 3" 2.7 billion box office, more than 90 million people watched. This is the trajectory of Marvel's film and the 90th post-growth of China's most cultural consumption potential. Different from the mass foundation of American comics for decades, MCU has built a strong fan base step by step in 19 movies in China. There are not many fans who have seen more than a dozen, but one is not seen. less. Even if you don’t really see it, you will learn about the charm of Marvel because of the social opinion environment.

However, in this huge consumer market, Marvel IP derivatives are still mainly based on toys, children's wear, and stationery. The fashion industry that can best drive consumption habits has little impact.

According to industry insiders, such a situation, non-Disney is not willing to push the animation Wei IP derivative fashion products, the end result is that fans' consumption habits are still lacking.

First of all, because the masculine character is more difficult to allow female consumers to concentrate on the beauty, food, women's clothing, women's shoes, big-headed merchants to pay, the product category is relatively single, it is more difficult to generate civilian explosions.

Secondly, the affinity of the characters is not as good as the Disney animation image. The product image design threshold is higher, and the IP products produced and the market actually have a certain distance to the IP culture.

From this point of view, from the movie explosion to the trend of the original cultural products, it still needs some time.

Does that mean that there are currently no excellent Marvel IP products?

Not to mention, a domestic women's wear brand has boldly tasted the new Marvel authorization, this is the domestic original e-commerce brand - the first language.

It is reported that the first language is not the first time to cooperate with Disney IP. In the early 17th, the language cooperated with Disney IP for the first time. Based on a neutral, handsome, fresh and distinctive brand design style for 18 years, the first language resolutely chose to win the Marvel IP license. Became the first original women's e-commerce brand authorized by Man Wei in China.

Marvel designed by the first language? L handsome, cute and playful, style personality, unique and become the popular fashion symbol.

Not only that, the first language is in cooperation with North America's largest chocolate producer in July this year, in the Tmall poly cost-effective composition of the Meng Cp, jointly launched #萌力小聚蛋# Marvel IP joint products. With chocolate and clothes, Q Meng Marvel heroes are closer to every Marvel fan. I believe this will be a rare Q Meng attempt of Marvel IP, and it is also a very energetic attempt in the Chinese fashion industry. Look forward to more Chinese brands to have their own creativity, to design more stylish IP hot money for consumers.